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VERSACE INAUGURATES ITS FIRST HOME BOUTIQUE

 

An Exclusive Atelier Gallery for the Home Collection

 

Milan, 16th April 2008. The first Versace Home Boutique will open its doors on April 16th at Via Borgospesso 15/a, Milan, dedicated exclusively to the Versace Home Collection.

 

This flagship boutique covers over 500 sq. metres on two levels and reflects the Maison’s contemporary style, with its white and neutral shades and luxurious materials, including marble and crystal. Precious hand-woven jacquard fabrics adorn the walls and are interspersed with light wood paneling, creating a radiant and inviting space perfectly attuned to the Home Collection furnishings.

 

The new Versace Home Boutique will also function as a gallery space for Italian artists to exhibit their works. Connection to the art world is an integral part of the Maison’s DNA. For the Versace Home boutique opening, eclectic works by Italian artist Bruno Gianesi will be on display. Gianesi started his career working alongside Gianni Versace.

 

An exclusive Interior Design Service guarantees clients a full consultancy, drawing on the experience and expertise of Versace’s team of architects. This Atelier service ranges from advice on simple matters, such as the disposition of furnishing items, to more complex projects involving the interior design of private homes and building work.

 

To complete the Interior Design service, this “Atelier” concept also offers personalization of the home with rich and varied fabrics from the Versace Home Collection.

The new flagship showcases the interior collections under the headings Living and Dining, in a diverse series of elegant settings. The sumptuous textile collection and the fine porcelain services complete the picture, with exquisite giftware in crystal and porcelain.

 

CEO Giancarlo Di Risio comments: “The new Versace Home boutique is a journey through the Versace lifestyle: a world made up of luxurious and contemporary living spaces. This opening represents a natural development in our business that continues to confirm Versace a leader in this sector, with its continually growing Home division revenues, posting a 12.5% increase in 2007 vs. 2006  (From 61.7 million Euro to 69.5 million Euro.) The long term strategy will see new Versace Home boutique openings in New York, Dubai, Brussels and Paris.”

 

第一家Versace凡賽斯居家系列精品店隆重開幕

                                        Atelier藝廊合併居家的獨家收藏

 

米蘭,二千零八年四月十六日。第一家凡賽斯居家系列精品店將在四月十六日於米蘭的精品大道-伯格斯皮索路十五號(Via Borgospesso 15/a)隆重開幕,專為凡賽斯生活品味玩家的收藏而設。

 

這家旗艦店的規模涵蓋上下兩層樓,佔地五百平方公尺;整體建築忠實地反映出Maison一貫的當代藝術風格,全體的華貴建材以簡約的純白色系與中性的暗黑色調展現,其中不乏大理石以及水晶交織而成的奢華造型藝術。四面牆壁覆蓋了珍貴的手工緹花織品,間或以淺色原木鑲嵌板點綴,打造出一個引人入勝、光華璀璨的完美協調居家系列展示空間。

 

這家嶄新的凡賽斯居家系列精品店同時也設置了一個藝廊,可供義大利的藝術家們展示其作品。與藝術的領域結合乃是Maison系列一個不可或缺並且無庸置疑的重要元素。隨著旗艦店的開幕,義大利藝術家布魯諾˙強納西(Bruno Gianesi)也會在期間展示他的作品,強納西一直在其藝術生涯中與凡賽斯並肩合作。

 

凡賽斯擁有一群經驗豐富、頂級專業的設計師工作團隊,可提供客戶最高品質的保證以及最專業的室內設計諮詢。這項Atelier計畫的服務內容範圍很廣,從基本的居家環境指南、家俱位置陳設,乃至更複雜的室內設計規劃以及建築工程,他們都一肩扛起。

 

為了使Atelier藝術概念貫徹於室內設計的理念更趨完整,他們同時也將各式各樣豔麗的布料運用在凡賽斯居家系列家俱上,使家俱更帶有凡賽斯的特色與標記。

 

旗艦店所陳列的家俱十分多元化、個性化,並且優雅地強調出「居家生活與飲食文化並行」(Living and Dining)的概念。這個理念充斥了華美的紡織品以及精美的瓷器,各式纖巧的水晶飾品更加使整個畫面美輪美奐。

 

現任企業領導人強卡羅˙雷西歐(Giancarlo Di Risio)發表聲明:「這間全新的凡賽斯居家系列精品店是一趟實踐凡賽斯生活風格之旅:也就是一個滿載奢華與當代生活概念的時尚空間。這次開幕再次證明我們凡賽斯企業居世界潮流之首。從零六年到零七年,我們的營業額增長了百分之十二點五(總收入從六千一百七十萬歐元增幅到六千九百五十萬歐元),之後我們將會在紐約、杜拜、布魯塞爾和巴黎,也都看到這項凡賽斯居家系列精品店的計畫完工。」

 

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